The Whole Shebang
If you have a new business idea, or you are ready to take your established business to the next level, this package is for you.
At the end of the Whole Shebang, you will have everything you need to hit the ground running, from the ground up.
This full-service experience will start at strategy and end with a full-formed, ready-to-use website and company identity.
Brand Strategy
We will refine your business goals and define your company’s personality, distilling everything into a defined visual language to set your company apart.
Is your brand more of an Audi or a Volvo? A lemonade or a Manhattan? We’ll answer these important questions and more.
Marketing Strategy
We will define your marketing goals, and take a look at what time and resources you have available. Then we will align your goals and schedule, and come up with an easy-to-follow plan with weekly and monthly steps to complete
A New Logo and Brand
A new logo, color palette and typography
We’ll start with 3 concepts and move forward with one or a mix
Up to three revision cycles to get it just right
Four Logo Versions: a horizontal logo, a vertical version, a social media logo or icon, plus a greyscale or black and white copy
Final files for you to use throughout your business and marketing
+ Ownership of logo and all brand files
A brand standards document, outlining how to use your new brand elements
The design of your choice of three stationary or collateral pieces
Business Cards (for any founders or partners, and a template for additional employees)
Letterhead
Envelopes
Brochure
Presentation Folders
Signage
Notecards
Promotional giveaways
The design of one email marketing/newsletter template
We love to work on unusual projects! Let us know what you’re dreaming up
Print management for your selected pieces where required
A New, Complete Website
A new website, ready to help you reach your goals.
Up to 20 freshly designed pages, featuring your new look and feel
Including a blog, if it fits into your new marketing strategy
Three concepts for your website, and up to three revisions
Research into your target audience, market and field
Content Strategy
We will help you decide what content and how much to include
We will help guide where your content should appear on the website
Art direction for photography that hasn’t been shot yet
Content Collection and Coordination
Up to 8 hours of writing and photography coordination (which can include, but is not limited to: ordering photos from photographers, or coordinating with photographers, finding the perfect stock photos, gathering bio information from employees, interviewing partners for about page content)
Writing and Editing
Up to 8 hours of writing and editing help (enough for most websites)
Photo editing
Up to 8 hours of photo editing, including Photoshop touch-ups and color corrections
Squarespace Training
We’ll have an hour long screen-sharing training, and I’ll walk you through how to make website updates on your own
Customized documents to reference when you make updates on your own
Up to four hours of website support (and brand help) in the two weeks after launch
TOtal Investment: $10,000
Let’s get started!